Corporate framework conditions are characterised by disruptive innovations, complexity and market dynamics nowadays. The term “Innovation Lab” has been used in a corporate context for a number of years. We understand it as being a special organisational form for dealing with future-orientated topics.
The PROMEDICA Innovation Lab is an important part of our company, where we work with interdisciplinary teams consisting of employees and external parties (experts, cooperation partners, customers) on future-orientated questions of concern to the healthcare industry.
As a service provider, we specialise in generating ideas and solutions for topics. Depending upon the scope of the order, the use of our Innovation Lab can be suitable for healthcare companies of all sizes. Even departments or functional areas occasionally initiate Innovation Labs in order to consider their own strategic orientation within the company.
The intention is to perform efficient and goal-orientated analyses as quickly as possible and to search for new ideas. This method aims at making a contribution to decision making by managers as well as achieving future-orientated corporate goals through the identification of growth fields, the conceptualisation of strategies or the bringing about of innovations.
A special approach is taken here in order to unleash creativity and dynamism. Our Innovation Lab realises its full effect by combining a format suitable for the topic, creative people, an appropriate set of methods (e.g.scenario technique, design thinking) as well as an inspiring implementation venue.
The use of our Innovation Lab can be helpful in this context in order to secure access to collective knowledge and promising ideas. The use of our Innovation Lab follows the goal of actively shaping the future-proof nature of healthcare industries.